Digital Marketing trends for Small Business or Startups – Rankraft Digital Media 


Marketing has changed a lot in the last few years and the progress of marketing doesn’t have any signs of slowing down. Digital Marketing is growing and is impacting all sectors of businesses. Many digital marketing trends and strategies are evolving in the current high-tech world. In the Internet connected era, businesses need to use them to succeed in their efforts. I would like to explain few digital marketing trends that get your business reach with new heights.  

Here are some of the digital marketing techniques which help you for your business.

The main concept of Digital Marketing lies within – 

  • Search and SEO (Search Engine Optimization)
  • Content Marketing
  • Social Media
  • Online Platforms
  • Marketing Transparency

1) SEO – 

Search Engine Optimization is the process of optimization your online content that a search engine likes to show.  With the use of proper implementation of SEO technique, your site ranks in Google searches. your site will be shown in the top results when someone searches according to their requirement on the Google, if your service/product is related to the customer searches then they are likely to come on your site. SEO means keyword optimization for user searches. SEO is an organic way of getting traffic to your site without any paid promotion. For implementing best SEO for your site, you can outsource your SEO to Rankraft Digital Marketing Services. They are best in offering digital marketing services in India.  Through outsource digital marketing services with Rankraft, you can easily rank your website on Google Search Engine. 

SEO includes –

-On Page SEO


Top 5 listings in Google get about 71% clicks. Search Engine Optimization is very important to get your site visible on the internet and good amount of traffic on your site that indirectly increases your business sales. 

On Page is all about how content is maintained on your website and how it is implemented and most important your content should be unique. Make sure your on page is well optimized and for OFF page SEO there are many off page techniques which are considered as the best like Forum posting, Social bookmarking, Guest posting, Directory submission, Quora posting and Email marketing. Any technique which gets Backlinks to your site can be considered as OFF page SEO, it may be white hat or black hat technique. Black Hat technique is mostly used for getting traffic.


  • Video Marketing is one of the most important marketing trending platforms where your video 

gets publish on the channel such as YouTube where people can watch it. Through YouTube your brand gets highlighted. 

  • 72% of business is converted from watching the videos 
  • 70% of consumers like the videos they watch on YouTube.
  • Most of the audience gets converted after watching product videos which makes them more confident and their trust level also gets increased. It is easy way to connect with the audience. 


Social Media Marketing is extremely important marketing way for digital marketers and this is because
prospects, clients and audiences spend most of their time on social media platforms. Rankraft offers best Social Media Marketing Service
Averagely a person spends around 2-3 hours in a day on social networking platforms like Instagram, Facebook and Snapchat, Twitter, LinkedIn. I would suggest you best digital marketing agency that is Rankraft which gives boost and helps to grow your business.

The things which you can use for your marketing technique

    • Share relevant Content
    • Engaging audiences via social media posts 
    • Building Brand recognition and loyalty through engagement and sharing.
    • Collaboration with the influencers to reach out to new markets and increase recognition
    • Connecting with the audience. 

4) Unique Content – 

Content is the backbone of the digital marketing. 

You can promote your content through – 

  • Polls
  • Contests
  • Assessments
  • Quora
  • Article sharing sites

The way you present your content should be meaningful and your message should be fruitful to convey to the audience. It should be delivering to the right audience at the right time. As content adds big value to your site and services, it is worth and very important to get your site rank in the SERPs.

 5) Blending Digital with the Physical –

For digital marketers and small businesses, it’s important to keep updated to latest trends that are going on in the industry. It’s not easy in today’s fast paced world to be successful quickly; you need to keep up with the competition and your prospects. However, modern consumers are demanding more than ever. As such, many businesses have started adopting latest technologies that allow them to digitally interact with the consumers.

Digital marketing is a dynamic and ever evolving field, and it’s largely because of the technology and the habits of consumers. Most of the trends that happen in digital marketing are development and regarding content voice, social media, and the way business engages with their customers online.  

Some great strategies you can use are –

  • Content marketing is best strategy to use to beat the competitor and make your site rank in SERP’s.
  • Convert more visitors into sale by improving your website and mobile marketing. 
  • Encourage customers to share your brand and content to reach out more customers.

If you would like to know more about digital marketing strategies for Startups and SMEs then Rankraft digital agency will make your work much easy. In this article, you would get a rough idea for digital marketing of your business. Mainly digital marketing can boost your business and get you good results primarily considering Google Adwords, display advertisement, email marketing, SEO, Social Media Marketing as the main aspects for ranking of your site, they also make video on youtube and get more views on youtube through paid marketing.  These are the main factors which bring out the best conversion rate. You can plan properly and manage your digital marketing.

Conclusion – 

I would like to recommend you for Rankraft Digital Marketing Agency/Services that are best for outsourcing your project. It is the simplest way to start your own digital marketing voyage with a minimum budget.  Rankraft is known as the best digital marketing service and it gets your website ranked quickly and also manages your all digital marketing so you will be relaxed and keep your focus on your business. They have expertise in helping your business with effective digital marketing strategies to grow your business and also reach out your marketing campaigns and set your business goals.