Digital marketing – what is it all about?

We are living in the digital age and it has significantly changed not only the way of life but also the way people do businesses. Digital marketing from a business perspective pertains to a business practice that includes advertising messages through different online channels – website, email, social media platforms, search engines, and mobile applications. 

It was in the year 2000 when digital marketing started to become popular. As years pass by, digital marketing has dramatically improved marketing communication. Today, digital marketing is more of interactive marketing promotion activities that take place in the online world. A well-thought and planned digital marketing strategy will help you reach your target audience and achieve business goals. 

To get the most of what digital marketing has to offer, you need to know the ins and outs of the digital marketing world. To begin with, you need to familiarize yourself with common digital marketing terms. These are the following:

  • Conversion – 

It is when the website visitor patronizes your products/service. It can be in the form of a product purchase, download, sign up for newsletter, or signup for a membership. 

  • Paid traffic –

A paid traffic is when a particular company bids on the keywords and creates advertisements around the keywords to be used in major search engines. It also pertains to a form of paid advertisement and once a website visitor clicks it, it will direct to your website. 

  • Leads –

This is the term used to describe a web visitor that has the potential to become a customer. The more leads the higher the chances of sales. However, leads would mean nothing if no conversions is made. 

There area lot of terms that should be learned in the digital marketing world. Understanding these terms can increase your chance of success. You will be able to know digital marketing in its deeper sense and you can use it to your advantage.

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