The first piece of advice professionals can give you is in line with what just said: you need to monitor your ad performance very closely and maintain control over your campaigns. EBay allows you to manage the start and end dates of the campaign as you wish, modify current campaigns, modify the advertising rate. Play with all these parameters to continuously improve your campaigns. Second tip: take the time, upstream, to think about your strategy and carefully choose the products to promote according to their popularity, the level of competition, the period (seasonal products, sales, Christmas, etc.), etc.
Overall, we were won over by this service. For several reasons:
- The CPA model is very interesting and eliminates any financial risk. You don’t pay anything if you don’t sell anything through your sponsored ad campaigns. So you have nothing to lose by testing the service.
- Creating a campaign is child’s play; the platform is very intuitive and allows campaigns to be launched very quickly.
- The reporting tool (with the possibility of exporting data in .xls) is well done.
- Campaigns can be edited at any time with just a few clicks.
For all these reasons, it is a service that experts recommend. Experts only advise against this service in one case: if you are selling products with a very, very low margin and therefore cannot afford to pay eBay 3, 5, 10 or 15% of your margin. But this is a problem that concerns digital advertising in general, and which is basically unrelated to eBay. In general, advertising is not suitable for businesses that make very little profit. Apart from this borderline case, if you are an eBay seller (and even if you are not yet), we encourage you to test the sponsored ads service by creating a campaign first.
Premium Ebay Store
In addition, if you have a Premium Store on eBay, you will no longer be able to benefit from the reduced insertion fee for international sales. And finally, if you are selling to the US or Canada, the money generated by PayPal may be blocked. In case of selling on ebay you need to know this.
Note that if one day your seller’s account on Ebay is suspended, you must first of all try to resolve all the problems encountered. Indeed, if your problems are not all resolved, you will no longer be able to sell on the marketplace.
When Is The Record Of Your Ebay Performance Taken?
First, note that your reference periods are different depending on the volume of your sales. For example, if the number of your transactions in the last three months is less than 400, the reference period for you are represented by the last 12 months. On the other hand, if your number of transactions during the last 3 months is more than 400, the reference period is then represented by the last 3 months for the calculation of your performance indicators. You can find this information on the reference periods in your eBay dashboard, once logged in.
Finally, note that two other indicators are particularly important on the eBay marketplace: Object as described” and “delivery time”. They are not taken into account in calculating your level of performance on the marketplace, but they are displayed in your evaluation profile and therefore help Internet users to make their purchasing decisions.