In mid-2018, an application appeared as a suggestion in mobile device stores, TikTok. When you opened it you could find funny looping videos, set with unusual music that users had created. It looked like Vine, the video platform that Twitter ended a few years ago.
Upon entering the application you had the feeling that there was no order, in a good way. The weird video stream had no explanation and didn’t seem to follow an algorithm, but it was entertaining content and a good distraction for the weekend. From the hypetik agency this is important.
- As the app approached its first year, it became news that some brands became interested in TitkTok due to the incredible growth of users. This application, despite being fun, was beginning to be taken seriously. This is explained to us below by our colleagues.
- Some marketers started coming up with ideas to post content on TikTok, even right here on HubSpot. There were people who knew the application, but they were not less surprised to see that they used it as part of an advertising strategy.
At the same time, there were others in the area who were wondering, “What is TikTok?” It was about when they read about it or watched some of the meaningless videos they could find on it.
- So why are people so obsessed?
- And, even more importantly, should marketers be interested in this niche app?
Use TikTok in marketing: brands that are in the social network
At first glance, TikTok seems to be just a rare posting spot. However, its popularity and its video-focused interface open the scene for brands to carry out marketing campaigns and create visibility opportunities for their really interesting products and services. In fact, it is already becoming a tool for companies like the Chipotle and the Washington Post to attract new audiences.
Due to the fact that TitkTok does not allow integrating links to publications and until recently began to allow advertising, these businesses focus on the visibility that the platform can give them and not on a tool that ensures they gain new customers.
To succeed at TikTok, marketers will have to get creative: while some may transition from content to the TikTok video format easier, others will have to brainstorm more to come up with a concept that works for them.
The Social Network Options.
TikTok is one of the biggest social networks of the moment, allowing the sharing of short videos of up to 60 seconds. Through it, it is possible to earn money, as long as it is popular. To help you with that, we’ve created a comprehensive guide on how to be famous on TikTok!
If you are interested in this, just keep reading and check all the items on the list to gain fame on the social network.
- Choose a topic
The first, and most essential, point of learning how to be famous on TikTok is choosing your niche, the specific topic your account will focus on. At TikTok, trying to cover all areas is not going to work.