If your business does not come up on the first page of Google search results, your potential customers will not be able to find you. A study that studied 80 million search queries found that 28.5 percent of users selected the first organic result and dropped to a much lower percentage for subsequent results. Furthermore, on Google’s second page of search results, click rates are far lower than 1%. Your organization must pay attention to search engine optimization (SEO) for its website since search engines drive 68% of all online traffic.
Who and what an SEO consultant is
An SEO consultant is a professional who analyzes and enhances your company’s digital and web content to boost your visibility in search engine results and attract more customers. They will develop and implement an SEO strategy tailored to your business, increasing your visibility in search engine results and driving more targeted visitors to your site. Professionals in search engine optimization are up-to-date on the most current versions of the algorithms used to rank search results.
They can tailor SEO strategies to your specific needs and budget, increasing the likelihood that you will see a positive return on investment. They are likely to be experts in using a wide range of keyword research and planning tools, and to use those tools to plan, execute, analyze, and optimize your search engine optimization campaigns. It is common practice for Ivan SEO consultants to work closely with a company’s in-house content and copywriters, as well as the company’s social media strategists and other digital marketing pros.
Research on different terms
An important component of developing a content strategy is exploring potential keywords. The goal is to have your website rank higher for the terms your potential customers are using to find the products and services you provide. It’s crucial to have a firm understanding of both your target audience and their search behavior. An extensive list of keywords that should be utilized consistently throughout your website’s content will be compiled by SEO experts after doing extensive keyword research. They also provide recommendations as to how often and where they should show up.
Use popular long-tail keywords in the post’s title and meta description, and sprinkle less popular keywords throughout the body of the content no more than once or twice each. Following that, your Ivan SEO expert will work with your team’s content strategists to brainstorm blog post concepts and other content clusters that are tailored to these keywords. After all, there’s little use in writing about niche topics that no one cares about and that might be really difficult to rank for.