Many people believe that buying Google Ads will directly increase their organic search rankings. It’s a logical conclusion to make – after all, if you’re paying for Google Ads, shouldn’t that mean your site must be pretty darn good? However, many factors go into both organic and paid search rankings, so it’s important to understand how the two are related before making any decisions about your marketing budget. Let’s take a look at how Google Ads can impact your organic search rankings.
Will Buying Google PPC Ads Boost Your Organic Search Rankings?
Google PPC Ads can impact your organic search rankings in a few different ways. First, if you’re running ads and driving traffic to your site, that’s going to give your site a bit of a ranking boost. Google wants to show users the best possible results, so if they see that you’re getting a lot of clicks and engagement from your ads, they’ll assume that your site must be relevant and useful. For instance, with weight loss PPC, you need to have a high click-through rate (CTR) in order for your ads to be successful. This also signals to Google that your site is relevant for the keywords you’re targeting, which can give your organic rankings a boost.
Another way that Google PPC Ads can impact your organic rankings is by building up your brand awareness. If you’re running ads and people are seeing your ad and clicking on it, even if they don’t convert into customers, they’re still becoming more aware of your brand. And when people see your brand more often, they’re more likely to remember it and type it into Google when they’re ready to buy. This can have a significant impact on your organic search rankings since brand awareness is a major ranking factor.
Finally, Google PPC Ads can also impact your organic search rankings by giving you an immediate boost in traffic. If you’re running ads and people are clicking on them, you’re going to get a lot more traffic to your site right away. And the more traffic you have, the higher your organic rankings will be. This is because Google wants to show users the most popular and relevant results first, so if you have a lot of traffic coming to your site from your ads, that’s a good sign that your site is relevant and popular.
As you can see, there are a few different ways that Google PPC Ads can impact your organic search rankings. Along with this, you may also check out the PPC best practices for attracting more bariatric patients and other lead generation ideas to help you get started. So if you’re thinking about running ads, keep these things in mind, and you could see a nice boost in your organic search rankings.
Hopefully, this article has helped you understand a little bit more about how Google PPC Ads can impact your organic search rankings. So if you are planning on running ads, keep these things in mind, and you could see a nice boost in your organic traffic. Thanks for reading, and good luck!