Some small businesses have a website because they understand that a website is the primary source of information about their business for the outside world. More forward-thinking business leaders also understand that in addition to being an online reference about the company, a website can also be its best sales or lead generator. With the power of the worldwide web, customers from across the globe can find businesses small and large. It is in the finding where the key lies.
If the company’s website is attractive and compelling, a percentage of visitors will call or click or email for more information. Those visitors will convert to customers. The website must appear in the first few pages of Google search results or else no leads or sales will be generated. How can a small business in New Jersey get on or close to Google’s page 1?
Search Engine Optimization (SEO) is the way to make a website easy to find on the internet. SEO is a process involving complicated and labor-intensive tasks. It is its own specialty and it is not reasonable for a company to do their own SEO because it would distract from their business functions.
There are many companies specializing in SEO services. Small to medium-sized businesses in New Jersey have plenty of options when it comes to SEO vendors. How to select the right NJ SEO company?
While the process can vary from one vendor to the next, good SEO vendors include the following tasks as part of their offerings: Based on an analysis of the site and company goals, a good online marketing firm in NJ will make a plan which includes “detoxing” any bad links associated with the website and a keyword analysis to determine the search terms that will likely yield the best results. Backlinks to the company website will help improve the ranking in search engine result pages.
The SEO firm will learn about the company and author content such as articles and blog posts related to the products or services the company is promoting.
It is likewise important that the NJ SEO consulting company keeps the customer well-informed of the SEO campaign progress.
To learn more about selecting your SEO partner, read this infographic from Landau Consulting.