The Case of the Missing Website

Why have a website only to discover that it does not appear in Google’s search results?  Why have an almost invisible website? Why, indeed. If the whole point of having a website is for people to see it and see your company’s goods and services, then it’s only a waste of time, energy, and money to have a site that cannot be found.  There is only one first page of Google search results, so by definition, almost all the other websites related to your business are also invisible since only ten can appear on page 1.  

A great-looking and well-designed website is just the beginning.  After that, you need to have people find your site.  Typing the web address directly into a browser or clicking on an email link to go to a website will get you there.  You can even search for a company by name and usually find it. But if you search for the company based on what they do or what they sell, well, that’s different.  If your website cannot be found when searching for something related to the services you offer, well, then, your site is virtually invisible.

Some businesses have a website because they assume that it makes their business appear legitimate to inquirers.  In this case, the site is more of a brochure than a sales tool or lead generator. Brochures are fine for business but what if you want your website to do more?  People need to be able to find your company without knowing your company name. Your site must be findable in Google and Bing.

If a company does nothing to promote their site, it is not likely that they will be found in Google.

There is only one Page 1 in the search engine results pages.  How can your website rank on the first page for keywords related to your business?  It helps to be a great site, visually attractive with a compelling message. But Google requires more than that.  It is a complicated equation that determines placement in search engine results.  

“Search Engine Optimization” or (SEO) is a great way to assist sites to rank higher than others.  A NJ SEO company can help your website be more than just another pretty face.  Read this infographic from Landau Consulting to learn how to make sure your website does not go missing.